Rad Coffee – Born to Brew Different
Rad Coffee started with two workhorses, a dream, and a whole lot of caffeine. What began as a husband-and-wife duo grinding harder than their beans has grown into a full-blown caffeine-fueled rebellion.
Founded in March 2015 by Rusty and Jade Valore, Rad Coffee was built from the ground up with cold brew as its foundation. The first batches were bottled by hand and handed out at skate events and music shows, breaking the barrier between corporate coffee chains and small independent shops. Fueled by DIY spirit, punk, skate, and horror culture, Rad Coffee became the first to bring an alternative, rule-breaking coffee experience to the scene.
Now with multiple locations across Southern California—including Downtown Upland, Downtown Covina, Riverside, and Bixby Knolls in Long Beach—Rad Coffee has stayed true to its roots. Every location serves killer espresso drinks, over-the-top blended creations, and, of course, the strongest cold brew around.
More Than Coffee. More Than Caffeine.
Rad Coffee exists because we were given the vision, the grind, and the calling to create something bigger than ourselves. Nothing great happens by accident—we were meant to build this.
EST. MMXV.
Mission Statement
At Rad Coffee, the mission is simple: break the mold. We’re here to transform the coffee experience by blending high-quality specialty coffee with creativity, culture, and community.
We don’t just make coffee—we create an experience. Every drink is crafted to stand out—bold, unexpected, and packed with flavor you won’t find anywhere else.
Our promise? To always:
-Use the best ingredients we can get our hands on.
-Experiment, innovate, and push boundaries.
-Stay true to our DIY roots and community.
-Serve up every cup with an unapologetic edge.
Rad Coffee isn’t just about what’s in the cup. It’s about the people who drink it, the culture that fuels it, and the energy that keeps it going.
No rules. No limits. Just coffee.